You belong here. We are common grounds for the uncommon minds.

Theory of Ours started as a quiet rebellion. Years of building brands for other people had me itching for a place with no brief and no ceiling. So I made one.

We make clothes for people who make things. Painters, designers, editors, writers, coders, dancers, deep thinkers. If you create, you’re one of us. If you feel like you never fit in, even better.

Each drop is a statement you can wear. Heavy fabrics. Graphics with a point of view. The tribe and the outlier, together in one seam.

Welcome in. You're one of us.

What you mean to us

  • You set the bar

    Built to the artist's standard. We rework fit, fabric, and finish until each piece earns a place in your studio.

  • You shape our craft

    We constantly refine, test, and nitpick the tiny stuff. Call it OCD, we call it respect. Your standards raise ours.

  • You keep our art alive

    Every order funds the next idea. The next risk. The next piece we can give back to the community that gave so much to us.